All Dorset Christmas Creative Cooperation Event.

If you have a profile on LinkedIn or Facebook, then discover how their forums and groups can help you develop credibility within a sector, establish yourself as an expert to potential customers, learn and develop collaborative relationships in the same areas of expertise; all the while focusing on your overall business strategy.  Linda Parkinson-Hardman of Grow a Better Business explores how valuable online social networking groups can be.

After the opening address, we break out into small facilitated groups to focus on specific areas of partnering or business related issues.  These sessions are being facilitated by BusinessXchange members who are experts in their field.  Each session lasts 40 minutes and is extremely interactive, predominantly focusing on the answers to your wicked issues.

Agenda     7.45    Registration and informal networking   8.00    ‘Ketchup’ over Full English   8.30    Welcome   8.40    Key note opening address from Linda Parkinson-Hardman   9.15    Table top Surgeries – session one   9.55    Break                 10.10    Table top Surgeries – session two 10.50    AOB 11.00    Close

Date, venue and timings.

8^th December 2009 - 7.45 – 11.00

The Crown Hotel

Blandford

Booking Instructions for this meeting:

Please book through www.business-scene.com/events.  As a guest you can come to a BXC meeting free of charge.  Due to funding restrictions this event is open to owners of Dorset Based businesses only.

Booking instructions for the table top sessions:

Before breakfast you will be asked to choose one topic from session one and one from session two.  Please note: you cannot book your place on either of the table sessions in advance.  If there is a particular one you would like to attend – I suggest you arrive early to secure your place.  Places are limited on each table to enable a fair spread of delegates. 

Table	Session One	Session Two
one	Preparing your Product for Big Sales Andy House explores “Crossing the CHASM” which was originally published in 1991 by Geoffrey Moore to help technology businesses move from selling product into the early adopters to selling into the mass market.	The Power of the Video on the Web John Moyce shares an example of how a “home-made” video was made and promoted that has attracted sales & agents all over the UK and as far as Australia. The Australian agent has just passed £10k in sales.
Two	The Power of the Group is Infinite Linda Parkinson-Hardman follows up her key note opening address with a practical 'how to' session on making the most of LinkedIn and Facebook groups for those that would like to explore this facinating subject further.	Discover 2007 Bells and Whistles Debbie Phipps demonstrates some of the new whizzy functions which come with Office 2007. New ways to make better documents faster. What is a Ribbon? Where is the File menu? What does it mean by a Live Preview?
Three	Motivating without Money? Motivation starts from within.  Alan Adair helps you to understand your top motivators, and how this knowledge can also motivate those around you - leading to more sales & better customer service.	Keep in Touch David Dean works with you on different Internet strategies that can help deliver powerful results by keeping in touch turning stone cold contacts into raving hot fans.
Four	Post January 2nd  Resolutions Rosie Barfoot asks if you lose the will to follow through your good new year intentions.  Gain some tips to keep your self motivation flying throughout the year and don’t just try in 2010, but succeed. It’s a cracker of a session.	Marketing on a Creative Budget Emma James looks at how you can reduce your marketing spend by half yet reach more potential customers;  engage them and get them eating plum pudding out your hands.
Five	Time to Rebrand? From new logos to brand positioning, there is a lot covered under 'rebrand'. Nick Morris explores how you could spring-clean your outward appearance whatever your budget, and what the benefits of that might (or might not) be.	Triple your Business Value Fast Christopher Bayliss takes you through the Bowshot 15 significant strategies you need to consider to triple the value of your business fast and leave with a one page action plan to ensure you take the first few steps.
Six	What Are You Teaching? Anne Orchard helps you get started on creating an information product to enhance business success. Begin planning your product and learn a writing method which means you can find the time.	Curriculum Vitae v Cardio Vascular! Debbie Cohen guides you through how to put together a CV, without putting a strain on your heart!  Sharing a few tricks of the trade, learn how to write an engaging LinkedIn profile, support business proposals or job applications.
Seven	What’s your USP? Free Beer - for life? Justin Allison says: unless your USP really is unique, your customers must feel that choosing you makes them special. Your ads, website and PR must win friends - and sometimes make people smile.	Stop selling and start growing. David Foster explains the simple rules about how to get your message across and encourage people to buy from you. By following his guidance you will learn how to grow your own business effectively without the hard sell.
Eight	Mixing Business and Pleasure Darren Northeast examines the success of strategic partnerships and whether competitors, work colleagues and fellow networkers can or should develop social (out of work) relationships – and how that can affect business.	20 Questions … Steve Mills simply asks you 20 questions about your business; the questions challenge you to consider the growth of your business in 2010...and he’ll endeavour to throw out some instant thoughts, Gordon Ramsay style!