User-centred design
Introduction
To have the best chance of creating and selling an innovative and commercially successful service or product,you need to have an in-depth understanding of end-users' requirements. End-users are customers or...
An innovation start-up
Introduction
An innovation start-up is a new business dedicated to successfully exploiting a new business idea.This is usually done by an entrepreneur - an inventor with personal ownership of an idea and a business plan...
Pay per click advertising
Introduction
Pay per click (PPC) advertising lets you target potential customers actively searching the internet for the products or services you offer.
Advertisers only pay when users actually click on an advert to...
Advertising: the basics
Introduction
Advertising is an important component of your marketing strategy. The aim is to promote your business and communicate the information you want to send to your intended audience, usually with the aim of...
Choose and manage an advertising agency
Introduction
Advertising can increase sales and raise brand awareness for your business as part of your marketing strategy. You can organise your own advertising directly with media outlets, eg newspapers, trade...
Complying with advertising standards
Introduction
Complying with the advertising standards are, for the most part very simple. As long as your advertisement is legal, decent, truthful and honest, you usually won't have anything to worry about. Whichever...
Pay-Per-Click Advertising Tips to...
Pay per click advertising is one of the fastest ways to get targeted traffic to your sites.Unfortunately, many people have tried pay per click and lost a lot of money simply because they didn'tunderstand the steps to...
Research and develop your business...
Introduction
Developing your business idea into a viable product or service is a critical part of building a business.Thorough assessment and market research at an early stage will help you to establish whether there is...
Product life cycle
Introduction
All products or services that your business offers will change throughout their life cycle.A product life cycle is the period that begins with the initial idea for the development of a product orservice to...
Developing computer games and off-the-...
Introduction
The UK's software, video games and interactive entertainment industry is one of the biggest in the world.Gaming is one of the country's fastest growing sectors with technology, brands and products under...
